We all know that content is what brings traffic to our sites, but what we don't all know is that duplicated content is a death sentence for your web site. Search Engine Relevancy will explain all the different forms of duplicated content found on the internet.
We know that taking a page of content from an indexed web page and putting it on your site will not count towards your site's search value, but you also have to be aware that Google watches more then just it's index pages for duplication. Google evaluates pages before they index a page. So the "first come first served" concept only works if your page of content was on the web first and not just indexed first. Its about crawl cycles and not page indexing. Just one more reason to stick to writing for your visitors and not for the engines.
Another form of duplication watched by Google is duplicated page formats. This is where you use a cookie cutter approach to creating your pages. Find and replace wording usually follows with this type of page creation. Google and even other engines are smart enough to identify this tactic. It is wise to create each page as if it was a new blank page. Write for your visitors not for the search engines.
If you sell products on your site and you have item pages with product descriptions you might want to think about writing your own unique descriptions. Google can identify duplicated sentences as well as whole pages of content. It is not known for sure at what level they will penalize for duplicated content, but it is just wise to make your site different.
One old webmaster mistake is to have mirrors of your sites on all your domain extensions. For example having the same site and wording on your .com, .org, .net version of your domain. This is still duplication even if you are doing the duplication yourself on the same domain name with different extensions. You want to server side 301 redirect all the extensions to one domain.
The easiest concept to follow is that every page you create should be its own page with its own thoughts. If you can't add unique content to your site you will not succeeded with organic rankings.
Formulating content based on asking yourself questions
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