Keep Your Pages Unique To Avoid Supplemental Indexing
If you create multiple pages with the same format you might want to re-think your approach. While it is very reasonable to use the same format when creating pages it is a better idea to mix things up. For instance, if you have a sports related site and you decide to create team pages, well it is pretty common to simply use the same format for each team page. Same headers, similar meta tags and same descriptive summary content. Simply switching out the team names and adding a few different sentences about the team is not going to make the page unique enough. These pages will then be seen as cookie cutter pages that are created with little value and then eventually they will be thrown into Google's Supplemental Results. The most search engine and user relevant way to prevent this is to make pages different.Move Content:
Move the descriptive content to a different location on the page. Still keep it in a usable location for visitors. Maybe move it to the left nav or under the main images. Add more content.
Unique Outbound Linking:
Find useful sites to point to off each page. Make sure the links are relevant to the page topic. not only will this make the page more unique , but it will help with search rankings as your site will be seen as more of a resource.
Cross Link:
Find related pages with in the site to link to on each page. This help with uniqueness and site wide theming.
Unique Meta Tags:
Make sure you do not just find and replace words. Write unique and relevant titles and description tags. Make sure your keyword tag uses keywords that are specific to the page.
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