Keyword Densities: Sooooo Late 90's and Early 2000's
If you are a company looking for SEO services and you come across a firm or individual that informs you they will be working with your pages to match keyword densities for the search engines, you should hang up on them or delete the email.Search engines have evolved past petty keyword stuffing and top result density matching. The firm is wasting their time and your money if this is one of their practices. There are so many other factors that come into play with SER or the older SEO. Some of these factors are link popularity, site size, site age, site theme, fresh content, etc. The old tactic of matching keyword densities with the top ranked sites is not only ineffective but very unethical. You should always build sites based on your users and not the search engines. If you do this relevantly the engines will come as well. It's a win win situation. This also creates longevity with your rankings and traffic.
So remember it's about site relevancy and not keyword stuffing. Avoid the spam SEO companies who will sell you SEO contracts based on optimized page counts, because this means they are just tweaking the page by stuffing keywords with a sprinkle of SER to sound nice. If they don't talk about site wide development then they are nothing more then a one trick pony... plus their trick is out dated and wrong.
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