Search Engine Relevancy (SER): News and Updates

SER and the Future of Organic Success

As the industry changes there comes new ideas and even newer tactics. One thing that the Search Engine Relevancy methodology always tries to teach is natural growth and site development.

In the old days of SEO it was a simple matter of stuffing your keywords in the meta tags and in the body text and you will rank. Those days have been long over with and thank god! Relevance is now starting to poke its head out now.

I can not stress enough the importance on dedication to your site and future development. The only way to gain traffic and the less important rankings (rankings are not everything... traffic comes from many avenues) is too grow over time. Search engines are putting a lot of weight on site authority status now. Authority status is the measure of a sites age, link popularity and site relevance. These factors all lead to better rankings and less spam.

You might read on forums of people saying how their site's rankings have disappeared or have dropped significantly. To me that is a clear sign of optimization and not relevant site growth. Those people don't understand the practice of SEO is dead and there is no fine line of white hat and black hat anymore.

There should not be SEO firms anymore. They only lead to false hopes and fudged numbers. True authority status is grown internally and developed with the visitor in mind first and not the bottom line. By internally, I mean a dedicated company vision and staff of site developers. These site developers are not just webmasters, but they are experts on the site subject matter and have goals of growing the site's reference status. If you are not willing to give away information (and I mean useful information) then you will only succeed with paid placements and minimal organic success. Dedication and education are the goals of organic search traffic. If you don't start now watch out, because the search engines will catch up with you and you will be one of those people on the forums with a puzzled sad post.

- Relevancy

posted by Search Engine Relevancy @ 6:02 PM