The Relevancy of Blogs
Blogs are a great way to keep your site fresh and seen as a relevant source for your topic.
Not only do Blogs keep your visitors up to date on site and industry news, they are also a great way to help your site get in the
Google fresh index. Simply by posting to keep your visitors caught up once a week, you are providing fresh content to the engines. The SEs gobble this up and come back for more. A static site will lose its flavor to the search engines after awhile. Keep yourself in the good graces of the SEs by giving them regular content.
Blogs are easy to use as well. Once setup any one with the password can post to your blog. This leaves out the hassle of having to edit code when you want to put new content on your site.
The free blog SER prefers is
www.blogger.com.
Is Adsense Relevant?
As you know I use adsense on this site. Does that mean it is relevant? Not always.
Adsense does not replace hand pick outbound links, but Google does a good job of displaying topic relevant ads. So, you can create relevancy with adsense as long as you do it right.
How do you do it right? Well, you never want to overwelm a visitor with too many ads. Stick to one instance of the ads. Do not make them large and obtrusive. And most important... still have relevant content on the page. your copy should be the most relevant part of the page. The page should not be created solely for the adsense program or for any other ads. Stick to the idea of writing naturally and use adsense as a additional resource for visitors. Most of the time the ads from adsense are services or products that your site can't provide.
The "SER" shift is starting to happen
I have been involved with the
top forum sites for some time now. Everywhere I go in every topic, it always comes to do the "what is right for your visitors not for the search engines" methodology. This is the right approach with no confidence. You always attack sites with both in mind. Build relevancy for the visitor while making things clear for the SEs.
Spam dies with everyone thinking about the visitor first. We all win with that mentality. Your site will not be beat out temporarily by a spammer. The real challenge now is who has the most time to make the site the best resource. Relevancy is my job.. I have time, do you?
Font Size Importance
A recent trend that I have been noticing is the search engines looking at font sizes for word importance.
For instance if you have your H1 tags set at a larger font then your normal text then that becomes a clear sign for what the page is about. This is important to know because most of us control our H1 sizes since the default is so huge.
MSN looks at the middle of a page more then the side or navigational elements. If there is a clear identification of what the page is about with a slightly larger header then you should be seen as more relevant for the keywords you are hoping to rank for.
Don't go crazy with font sizes because making it font size 7 compared to size 2 is not going to give you the advantage.
This is just another helpful tip for clearly representing a page for search engine relevancy.
Fresh Index Fun and Supplemental Index Screwed
There are 2 databases that google can put you in that are different then their normal indexing database. They are called the Fresh index and the supplemental results index. They couldn't be more different.
Fresh IndexThis is a database of sites that get indexed a lot more regularly then the rest. Most of the time your home page will be indexed everyday and the rest of your site will be crawled within days. Google is rewarding sites that regularly update their site with fresh content and new pages. There is no proven evidence that this helps with rankings, but it helps with
site relevancy and will speed up new content indexing that will get your site ranked.
Supplemental Results IndexThis is a database of old urls that have not been updated in many spider cycles. Google states that they are for obscure/rare results. Take it from me don't let your site get stuck in this vortex. Once your entire site gets put in the supp index you will not get out. This does hurt your rankings and spidering. You pretty much have to burn that domain and start fresh.
Google's New Domain Aging Process Theory
Ok.. I wanted to bust out with my theory of Google's indexing process for new domains. I have been studying this with about 5 sites.
1: Home page sandboxed (main url seen in index but not cached) after about 3-4 weeks. Sometimes faster based on number of external links pointing to you.
2: Home page indexed and cached 2 weeks later. No rankings allowed, even domain name itself will not show (example if domain is www.mysiteiscool.com. domain search query would be "mysiteiscool" without the quotes)
3: 2 weeks later home page is indexed again. Again this can be influenced by the external links to the site. Still no second level urls indexed. Domain name search will bring up your site in the top 50 somewhere.
4: 2 weeks later home page and second level urls (urls linked off the home page) indexed. Not only will your domain name search show up but the same search with the words parsed ("my site is cool" without the quotes) will show up in the top 50.
5: 2-3 more two week cycles of home page and second level urls being indexed. Seems to still not allow additional search queries to rank.
6: Site fully indexed in about 4-6 months. All search queries results allowed.
7: 2 more full spidered cycles (about a 6 weeks) later back links will start to show.
8: 1 more full spider cycle PageRank will show if your sites linking and content are worthy.
So pretty much it takes about 6-8 months like most of us thought.
Search Engine Relevancy Opens New Blog
We will be keeping you updated with the latest new and methodology related to Search Engine Relevancy. This blog will help you find the most relevant ways to keep the search engines and your visitors happy.
