SER shielded from the negative aura of SEO
There have been some recent discussions about how SEO is being seen as evil by using "snake oil" tactics while editing pages. By snake oil I mean shady tactics such as using CSS to mask elements of a page for one example. While most SEOs do not have bad intentions with their actions it is still seen as unethical towards natural/organic listings. SER has always been about site wide development based on the subject matter instead of page editing tricks for keyword density. I used to work for a large SEO firm that touted ethical practices. I do believe they were trying to be ethical, but they just didn't understand the full scope of site wide development over page by page tweaking. Not all people who call themselves SEO are bad, but most do use bad tactic strategies as part of their project. The thing I notice about SEOs is that they don't even think they are doing anything bad.
SER is a clear methodology based on relevancy for search engines. This means we work with the entire site to identify weak unthemed areas and then we build them up with relevant information. The only page editing comes from clarification of confusing pages, by working with meta tags and page elements that need better visibility for users and the SEs. Simply put, if your site is talking about "cars" then SER will make sure you have a clear message and that you provide the most useful information about cars for visitors and the search engines.
I started in SEO and developed a passion for search, but as I grew I developed a passion for search engine relevancy.
Don't Get Caught in the Google Supplemental Results
Getting your pages caught in the Google supp results is deadly for those pages. It means the page has no value contributed to the whole site anymore. This happens by the page never being updated and no links pointing to them.
There are a few simple things you can do to prevent this. First off, try a global change on your site on a regular basis. Change the footer or change the side nav slightly. What this will do is change the page's modified date and make it more current. Another way is to make sure you have good internal linking. Make sure no pages are orphaned. If each page has multiple pages linking to them it is less likely the page will be seen as outdated. Finally,
ADD CONTENT to your pages and make sure each and every page is kept up to date with the information site wide. Do not just forget about older page, update them. They have value to the search engines as well as users.
Full Index to See Ranking Changes
Most people update their homepage with some new information and wait till it gets indexed to see ranking improvements. While that would make sense it is not the case. What SER has noticed is that adjustments to your site do not affect rankings until your site is fully indexed. So, even by editing your home page and having it get indexed, this will not alter any Google results. It takes Google a full site spidering to have your site's organic ranking rankings be affected.
So, you can all stop checking everyday for your new content to take affect, because even if a new page gets cached it won't change a thing till the full spider cycle.
This also explains the aging delay. If your new site is not fully indexed then rankings will not show. There is more to the aging delay then just this, but it is important.
Relevant Waiting
With googles aging delay there comes the waiting game with your new sites. The question is how do you effectively wait and maximize your site at the same time.
If your have a new site/domain you need to still develop the site and not just have a "coming soon" or "under construction" page up for the 6-8 months. The aging delay is not just a sit tight time. You need to gradually develop content and links over the 6 months. Besides other engines will rank you sooner and provide you with traffic if you are relevant.
The best way to develop content in a relevant way is to build out topic driven areas on a weakly basis. Even though you will not have rankings in Google and you are not being fully indexed you are still being watched. What I mean by watched is that Google is seeing how your inbound links are developing and if your site is growing in a natural way. Do not overwhelm them with all your content pages at once because that just looks like you are a pre-made site with search engine crafted content. Write as you go and keep your content fresh and new.
As for aging delay link building you want to slowly build your link partnerships and free links. First few months you should slowly submit your site to the free directories. While doing this you should get a few relevant reciprocal links. Google is watching to see if you are trying to force link popularity and pagerank by buying links in mass quantities. Be selective and gradual and you will look and be natural.
Search Engine relevancy is about making sites a dedicated resource for its topic and not creating sites for one hit wonder rankings.
Fluctuating Google Cache Dates Due to Aging Delay
If you are seeing Google cache dates current one day and then revert to an old date the next day, you are not alone. SER has been watching this with a few of our newer sites.
We believe it is due to the aging delay. The reason your home page is being cached and then reverted back to an old date is because you get followed by a different domain, where the googlebot caches you when they cache the site you're are linked off of. Then the googlebot that spideres new domains that are in their 6 months babysitting period comes along and says, "woah you ain't suposed to be indexed so fast like the big boys" and reverts you back to the aging delay cache cycle.
So basically your caching that occurs from external linking will not last till you are "all growns up" and out of your aging phase.
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