Keep Your Pages Unique To Avoid Supplemental Indexing
If you create multiple pages with the same format you might want to re-think your approach. While it is very reasonable to use the same format when creating pages it is a better idea to mix things up. For instance, if you have a sports related site and you decide to create team pages, well it is pretty common to simply use the same format for each team page. Same headers, similar meta tags and same descriptive summary content. Simply switching out the team names and adding a few different sentences about the team is not going to make the page unique enough. These pages will then be seen as cookie cutter pages that are created with little value and then eventually they will be thrown into
Google's Supplemental Results. The most search engine and user relevant way to prevent this is to make pages different.
Move Content:
Move the descriptive content to a different location on the page. Still keep it in a usable location for visitors. Maybe move it to the left nav or under the main images. Add more content.
Unique Outbound Linking:
Find useful sites to point to off each page. Make sure the links are relevant to the page topic. not only will this make the page more unique , but it will help with search rankings as your site will be seen as more of a resource.
Cross Link:
Find related pages with in the site to link to on each page. This help with uniqueness and site wide theming.
Unique Meta Tags:
Make sure you do not just find and replace words. Write unique and relevant titles and description tags. Make sure your keyword tag uses keywords that are specific to the page.
First Time Indexed Right Into The Supplemental Results
I have been watching some new sites for some time now. I have noticed that if you don't consistently adjust your pages, those pages will be put into the "useless" supp index. What is new is that even if the pages have not been cached yet, you will still have to keep them updated and fresh. It appears Google watches your pages (especially with a domain in the sandboxed phase) before they cache them.
So, if you have put up a new domain with new content and they are not indexed yet, this doesn't mean you just forget them until they do get indexed/cached. Any page created should be modified or updated every 2-4 weeks to prevent them from falling into the supp trap. A supplemental page does not count towards your entire site theme and or rankings. They appear to be seen as separate items for obscure searches
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Google Sitemaps
Google has introduced a new program where they allow you to create an XML or text sitemap feed and have your site crawled faster. This will allow pages that Google is not seeing be crawled by the webmasters request.
https://www.google.com/webmasters/sitemaps/loginWhile this might help Google's indexers by taking off some of the load it will ultimately mean that Google will grow in size. The question is, is this a good thing?
What about all the crap SEO created dynamic pages that webmaster will now submit? I am sure Google has filtering that will block most of the crap, but what about the percentage that will slip through? This could make large diluted sites have more power and smaller resource dedicated sites struggle.
I just hope it is still about quality content and not about largest "somewhat related" site wins.
