It's All About Who's the Best Link Builder Now..Still!
With all the improvements with Google it still comes down to who has the best links and content is secondary.With TrustRank there came a better judging of link power and quality. This helped with spam, but didn't help new sites or great informational sites being found that don't want to mass-link build. Sure any business is about marketing, but a search engine's organic results are based on the best information available. It shouldn't matter how many links you have. If your site covers the topic in the most detail and with the best internal theme then you should be seen as the best content resource.
Yes I know this is impossible for a robot to crawl a site and understand the content more then just a ramble of words in a certain density, but search engines should be working towards that more then the most popular kid in school gets all the traffic.
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