Search Engine Relevancy or Search Relevancy is basically a simple methodology with a big goal. The principals lie with site clarification, relevant theming and natural development. To understand these principals you will have to truly believe in them as it takes time for any site to build quality traffic and achieve better rankings.
Site/Page Clarification:
While SEO is about analyzing competitors and keyword densities, search relevancy is about clearly identifying a page for the visitors. To do this you have to look at the important elements of a document.
Title Tag: This tag is well known as an important part of a page for the search engines. It is also very import for your visitors. While they are looking for you in search engines they will first come across your title listing on the results pages. It is very important to accurately describe what your page is about with the title tag so you do not create confusion for your visitors. Plus if your page doesn't talk about what your title says then the search engines will not likely rank you.
H1 Tag: This tag should also clearly represent the page topic. These tags should not be over used all over the place. You should really stick to one H1 tag and if you have secondary heading sections on the page you should use H2, H3, etc.
Body Text: This area should come naturally and not have keyword stuffing. If you write naturally the content will most likely show relevance and therefore be useful to visitors and the search engines.
Site Map and Good Navigation: If it is easy for your visitors to find information on your site through clear linking structure then it will be clear for the search engines as well. If you do use dynamic menus make sure you still have secondary simple text linking for the search engines as well. This is helpful to your visitors if their browser can view this dynamic menu as well.
Relevant Theming:
Your site's overall theme should be clear and sorted. If your site has many different topics then you should sort your content into areas on the site. To do this you need to understand Web Site Theming.
Natural Development:
To become an authority on your subject matter you really need to develop your site to be the best resource it can be. As you build content and grow over time your site's presence on the net will grow as well. This is called natural development. You should not just create a site with a set amount of content and leave it at that. A site needs to show gradual growth to be seen as fresh and worthy of top rankings. This takes time, but it is well worth the effort. There are no real "quick hit" schemes out there for acquiring rankings faster anymore.
- Build content on a regular basis to maintain fresh visitors and fresh indexing cycles.
- Find relevant directories for one way linking to submit to. www.strongestlinks.com can help with that search.
- Create a Blog for news worthy information about your site or industry. This will show dedication to the topics.
- Find and link out to other helpful sites that relate to your subject matter. Linking out will help especially if the sites you link to are authority sites.
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