Search Engine Relevancy (SER):
The practice of making a site a useful resource for visitors and for the search engines.
Anchor Text:
The text used on a simple static link. Often used to help show what the destination page is about.
Keyword Relevancy:
Page and content that adequately represent a keyword or topic.
Search Engine Optimization (SEO):
To tweak code and content to include keywords for search engine rankings.
Search Engine Marketing (SEM):
Marketing of a website through pay per click ad campaigns and other paid advertisement sources.
Pay Per Click (PPC):
An ad pricing structure by which the advertiser pays the publisher according to how many times an ad is clicked on by visitors.
Organic Results:
Natural search engine listings when a keyword is entered for a search query. Placement of result is dependant of relevancy and not by paid listings.
Link Popularity:
A measure of a site's popularity by the number and quality of relevant sites linking to your site.
Site Theming:
Focusing of site content to prevent keyword dilution and visitor confusion.
Google Fresh Index:
A database of sites that google indexes on a more frequent basis. Home page re-indexed daily and full site spidering usually occurs weekly.
Supplemental Results:
Database of seldom changed urls. Pages that do not get updated or are not linked to after multiple indexing cycles can end up in this database.
Google Sandbox:
Filtering process for new domains to prevent sites from getting indexed too fast and rank with spam techniques. Prevents false link popularity.
